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Nigeria’s number custard brand, Checkers Custard, has unveiled popular Nollywood actress and producer, Toyin Abraham-Ajeyemi, as its new brand ambassador.
The unveiling was held at Checkers Custard headquarters in the Mushin area of Lagos State.
Presenting Toyin to newsmen at her unveiling last Friday, Karan Checker, the Managing Director of Checkers Africa Limited, described the event as a dream come true for the organisation.
He stated that the versatile actress has had an illustrious and blossom career that has spanned more than a decade, with unmistaken passion and excellent delivery in every of her appearance.
On the shared valued of Toyin Abraham and Nigerians favourite Checkers Custard, Mr Checkers described the brand as a pace setter with the best quality, adding that the Nollywood actress possesses similar attributes.
He pointed out that Checkers various flavours of vanilla, banana and milk 3-in-1 is also similar to Toyin Abraham’s all round excellent and ambitious acting talent.
Toyin Abraham-Ajeyemi posing with Checkers Custard 3-in-1 and Vanila flavours.
Karan Checker said: “Checkers Custard started small and has grown to be Nigeria’s brand of choice and so as Toyin on our screen, tablets, billboards – everywhere media, word of mouth and eyes can reach.
“We share these things in common and we, the management of Checkers Africa Limited, said it is time we take the bull by the horn to formalise our relationship with Toyin, who has been a long standing lover of Checkers Custard.”
Also speaking at her unveiling, the popular Nollywood actress, who was at the event with her husband and team, expressed happiness joining a brand that is already a household name.
While saying she was happy they decided to work with her brand, Toyin Abraham described Checkers Custard as the best family food in Nigeria.
“I am not exaggerating, my husband takes custard every morning. My family likes all the flavours of Checkers Custard,” she said.
Toyin Abraham promised the management of Checkers Custard to always give her best as a brand ambassador and as family, stressing that she is proud because it is a good product which will be very easy to promote.
She however urged Checkers Custard management to take the complains and suggestions of consumers very seriously, insisting that “customers are always right“.
